Eps.72 | Smartling’s 8× leap: CEO Bryan Murphy on reinventing translation with AI
Description
Bryan Murphy, CEO of Smartling, shares how his company evolved from a software-focused translation provider into an AI-enhanced platform that delivers eight times more content for the same budget. Having joined just before ChatGPT's launch, Bryan led a product overhaul achieving 64% revenue growth whilst quadrupling translator productivity.
The conversation explores Smartling's journey from neural machine translation to multi-layered AI workflows that solve quality, fluency, and cultural adaptation challenges. Bryan explains their multi-model approach, automated quality assurance systems, and how they help companies like IHG Hotels, British Airways, and IBM translate content at scale.
Bryan also reveals why implementing AI across internal operations proved more challenging than the product changes themselves. He shares specific examples from leading company-wide change, the importance of dedicated resources, and why CEOs must be prepared for their initial AI plans to fail and require iteration.
Timestamps:
01:58 Bryan's background and eBay Motors experience
02:24 Joining Smartling and the ChatGPT moment
03:18 Company's tech-forward foundation
04:02 From neural machine translation to AI translation
07:04 Current product architecture and workflow
09:22 Multi-model approach and benchmarking
11:28 4× productivity gains for translators
13:04 8× content for same budget achievement
14:58 Customer case studies and industries served
16:35 Internal AI challenges across departments
19:05 Sales team doubles productivity
20:42 Build vs buy debate and last mile complexity
25:47 Customer journey and onboarding process
28:22 Action steps for enterprise leaders
Want to learn more?
Visit Smartling website: https://www.smartling.com/
Connect with Bryan Murphy on LinkedIn: https://www.linkedin.com/in/bryanmurphy2/
Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ Email tim.b@techpros.io
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